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	<title>Frank J. DeLuca &#187; More&#8230;</title>
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		<title>Vindication for Toyota dealers</title>
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		<pubDate>Thu, 24 Feb 2011 15:25:10 +0000</pubDate>
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		<description><![CDATA[For more than 30 years, my dealership, DeLuca Toyota, has provided the Ocala area with sales and service of quality Toyota vehicles. I am proud of this, but recent events and recalls and investigations have been a challenge. I never had any doubt about the quality of our vehicles, and finally, after a thorough investigation, [...]]]></description>
			<content:encoded><![CDATA[<p>For more than 30 years, my dealership, DeLuca Toyota, has provided the Ocala area with sales and service of quality Toyota vehicles.  I am proud of this, but recent events and recalls and investigations have been a challenge.  I never had any doubt about the quality of our vehicles, and finally, after a thorough investigation, the government has agreed.</p>
<p>Reproduced with permission from the <a href="http://www.ocala.com/article/20110223/ARTICLES/110229866/1412?Title=Vindication-for-Toyota-dealers" target="_blank">Ocala Star Banner</a>:</p>
<div>By <a href="mailto:fred.hiers@starbanner.com">Fred Hiers</a><br />
Staff writer</p>
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<div>Published: Wednesday, February 23, 2011 at 5:53 p.m.<br />
Last Modified: Wednesday, February 23, 2011 at 5:53 p.m.</div>
<p>This time a year ago, Toyota Motor Corp. was well into its second  vehicle recall and the company that made its reputation on safety and  quality was watching its sales and image sullied with each new headline.</p>
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<p>Frank DeLuca, owner of DeLuca Toyota in Ocala, saw sales at his State Road 200 facility drop as much as 15 percent.</p>
<p>&#8220;Phones at first were ringing off the hook&#8221; as Toyota owners learned of necessary repairs to their cars, DeLuca recalled.</p>
<p>Then came complaints that Toyota&#8217;s cars accelerated on their own due to suspected faulty electrical and computer problems.</p>
<p>DeLuca, who started his sales franchise in 1978, said his faith in Toyota didn&#8217;t wane.</p>
<p>&#8220;Of the 79,000 (vehicles) we&#8217;ve sold … we have not had one single sticking accelerator since we&#8217;ve been here,&#8221; he said.</p>
<p>Now  he and all Toyota dealerships are breathing a sigh of relief. Earlier  this month, federal transportation investigators and NASA engineers  determined that Toyota electronics were not to blame for the  acceleration accidents. The determination ruled out a potentially more  complex problem for Toyota vehicles than just a mechanical problem  easily remedied.</p>
<p>The  international company took more than 8 million vehicles off the road  last year because of ill-fitting floormats that caught onto  accelerators, mechanically sticking gas pedals, and suspected faulty  electrical systems. In response, Toyota dealerships across the world  attached ties to keep floormats away from accelerators and attached  mechanical devices to keep gas pedals from sticking.</p>
<p>DeLuca said his mechanics worked on as many as 6,000 returned cars during the recall.</p>
<p>The vindication from federal investigators was welcome, DeLuca said Wednesday, but the damage was already done.</p>
<p>While  Toyota owners weren&#8217;t put off by the recalls when buying new Toyotas,  DeLuca said his dealership lost people who never owned a Toyota and were  on the fence about purchasing one of his new cars. Many of they went to  other brands, instead.</p>
<p>DeLuca said sales have now rebounded to levels 17 percent greater than where they were this time in 2010.</p>
<p>He  also plans to expand his business: This past summer he bought 15  additional acres next to his dealership; 5 of the acres front SR 200.  The land cost DeLuca about $4.5 million.</p>
<p>He  plans to demolish his existing showroom and office space and build a  larger facility on the same location later this year. The new facility  will include as many as 38 service bays for repairs, up from the current  19.</p>
<p>Despite the recovery, the recalls and the publicity they received are still a sore issue for DeLuca.</p>
<p>He  blames the media for blowing the problems out of proportion and the  federal government for taking sides against Toyota after bailing out  General Motors. He said Congress kept the Toyota acceleration problems  in the <a href="http://www.ocala.com/section/TOPIC02//"><strong>news</strong></a> in order to help General Motors and other U.S. car manufacturers.</p>
<p>Eventually,  federal investigators fined Toyota a record $48.8 million for not  reporting and acting on its accelerator problems earlier.</p>
<p>Following  the most recent conclusion by investigators — that there were no  electrical or computer problems with cars that caused unwanted  acceleration issues — DeLuca wants car buyers to be more cautious about  accusations that cars might have serious operational problems.</p>
<p>&#8220;They  should study and look at the philosophy of the company. You don&#8217;t go  and let one incident determine your faith in that company,&#8221; DeLuca said.</p>
<p>&#8220;I thank God everyday that I&#8217;m a Toyota dealer.&#8221;</p>
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